All about this new-age marketing trend!
While the world is moving forward at a super fast pace, every sector is witnessing amazing developments. Let that be the filmmaking industry or telecommunications. The technologies and innovations we come across today must have been a dream for people who lived just a few decades ago, not talking about centuries. As far as the marketing goes, it has seen a tremendous transformation too. From traditional print, TV and radio advertisements to digital ads, it has come a long way. When we talk about digital ads, we mean both online and offline digital ads.
While we already know a lot about the traditional ways of marketing, there are a number of new things that have recently hit the market and are becoming the trend. I am talking about digital signage. A lot of you must have seen the advertisement of your favourite brands and products on the huge digital signage displays outside a mall or under a bridge. Those digital advertisements are digital signage. Not just that, the Brightsign digital signage board at the airport or the hanging menu board in your favourite restaurant is also a part of the digital signage.
If we go by its definition, it says, “Digital signage refers to the use of technologies like LCD, LED, projection, or e-paper to display digital content such as videos, images, text, or web pages. These displays can be found everywhere in Dubai — inside shopping malls, at Dubai International Airport, in metro stations, restaurants, hotels, and even in corporate offices.” A digital signage display is powered by a digital signage player, such as those from BrightSign, which DigiComm proudly distributes in the region. These players connect to a content management system (CMS) and push content to the screens. Whether it’s an interactive menu board or a 3D outdoor LED billboard, the setup ensures high-quality playback and remote content control.
A lot of sectors have opted for this medium as it is relatively cheaper and effective. Many of them install these huge signboards inside their premises, flashing advertisements of other companies and products, making money out of there. Just like if someone owns a hotel or a mall with a decent footfall, they get a signboard installed there and benefit both their company and the company whose ad is being played there.
Different types of digital signage displays are present in the market, depending upon their sizes. Most of them use the ultra HD 4K graphics in order to give the customers a lively experience. This industry is growing at a very fast speed. Many companies are coming up with 3D advertisements being played on these digital signage displays to give a more realistic feel to the person who watches those ads.
The working of these displays is simple to understand. All we need to play the content on these screens is a digital signage player. Have you heard of this term yet? If not, let me explain it to you in the simplest way. Digital signage players are physical devices that play content on your screens. While they are not software themselves, these players work hand-in-hand with your digital signage software and typically connect to your digital signage content management system. You must be having a digital signage player to get the media on these displays. The media content can be a video, a slideshow, an image or even a gif. A 3D ad was recently launched by the Chinese mobile phone manufacturing company Xiaomi which gained them huge popularity helping them get great sales by the end of the day.
DigiComm has the answers to all your digital signage requirements. We are a Dubai-based leading technology destination for customized digital signage & media solutions. We implement and manage projects across the Middle East & Africa at the most affordable prices. Let us help your business grow to new heights in today’s digital world.
